All societies are guided by a certain number of rules – formal or not, written or unwritten, that define how members of the community are expected to behave, how they should interact with each other, what is acceptable or not. These so-called “social norms” permeate many aspects of our lives. They are often so deeply-entrenched that individuals may have a hard time distinguishing norms imposed upon them by society from their own individual preferences.
Gender relations are one aspect of our lives where the role and impact of social norms are particularly obvious. Even today, gender roles and stereotypes continue to exert significant influence over the way men and women behave, and how they interact with each other.
That is why it is critical for us to acknowledge, understand, and, if necessary, challenge existing social norms when designing and implementing projects that are meant to improve the lives of women.